| Start,
succeed, survive, fail, die... a continuous phase
of random occurrences in just about every business
that we encounter in our daily lives. Of course,
these are not the only activities that happen.
All businesses, large and small (and medium too)
employ various strategies to get hold of a market
share for their products and services (goods),
and compete with their counterparts in order to
make profits and have a good future growth.
It all comes down
to one thing, strategy - one key word that explains
it all. A proper marketing and management strategy
have a handshake effect in the progress of the
business. A strong business plan is assembled
at the start up, the chance of making the perfect
impression and developing an image that provokes
higher returns. The brand or identity should portray
an image that is unique and appeals to the target
market as something that they need or have always
aspired for.
Most businesses
do not focus on building a proper strategy in
the beginning, which unfortunately falls as a
bad omen on them. A plan, an outline, a complete
strategy should be the primary focal point of
every business, no matter how isolated the cropping
is, it will need a plan to create awareness, and
an ever bigger and stronger strategy to pull a
stunt to grab part of an already distributed market.
The stunt, mind you, must be well-rehearsed and
should strike when the iron is hot.
A successful marketing
campaign always an impression behind. Usually
it involves some logo or slogan that attracts
the general public. A logo is an identity of a
product or service, or an organisation as a whole
by which a customer would associate quality and
value for money. No matter what you sell, your
primary target should be to achieve a level of
confidence and trust from your initial target
market at all costs. You need to position yourself
very well even in a tight corner if you have to,
that way you can be sure that you are still there
and observing the market players at their play.
The business logo
may or may not be related to your product or service
being supplied, it is just meant to be a brand
identity; although having an identity that is
easily associated with the supplied goods can
be very appealing. Technically logos are a very
small mark in the beginning and requires a lot
of projection; on hitting the right note, the
logo can take over all the exercise and be able
to promote the entire organisation by itself.
Therefore, if the market is aware of the logo,
or the slogan, the company name does not necessarily
matter, but they should be able to match the logo
to the right company.
You need to create
a logo that is distinct, and has the capability
of exhibiting its personal identity, and not come
close to that of a competitor. Think of another
concept by which you can use, an advantage over
others. Surely if you need to compete, you better
have a good plan and a concept that sets you apart,
moreover it should make you excel. Do not go the
same way as everyone, you will end up in the same
mess, and may even be promoting products of those
that have been there before you. It is the final
and most vital pawn that you must play to win
the game. It is the only move that can give you
an identity in the market. You may use as many
tools as possible: company names, fonts, images
etc, but must be able to give an impression of
individuality and not that of the rest of the
crowd. |
