If you are a new business, or
new at willingness to accept credit card payments
from customers, you can expect yourself to land
in trouble with financial institutions for credit
cards and charging sales against them. Many
small and medium sized businesses have had a
long tussle over this issue, and generally takes
a lot of time and effort to get these organisations
to approve credit card payments.
Even if it is difficult to get
a bank to process your credit card sales, you
shouldn’t leap for the first one to say
the golden word. In fact, regardless of how
long it takes, you should investigate and search
one offer that is an acceptable one. Remember,
like any short-term lender, you could end up
paying sufficient fee for the recovery of your
sales. And as always, there are a number of
other things you should also look out for in
addition to the cost advantage.
Financial institutions charge
discount rates on each sale processed through
a charge card, which takes into consideration
the overall age of the business, the credit
rating of your business and yourself, the average
value of each transaction occurring through
charge cards used by customers.
A bank’s transaction discount
rate varies depending on the current market
rate, and above if your business nature is risky
or small as per bank regulations. If you have
been offered a high rate, do take your time
to search for other potential institutions which
may be willing to offer a lower rate; remembering
that all glitter is not gold. Not all banks
or financial institutions will offer the exact
services you require, but don’t compromise
on the very basics – you still can get
good service and support unless you deal in
products and/or services that have a strict
code for resale in the country. Study the minute
details for each offer made, you do not want
to get caught in the bushes when you should
be out there walking freely in the green.
Make sure that the transactions
cost stated is favourable, you don’t want
to end up paying more for each credit card transaction.
See that they do not necessarily require you
to have an account with them to allow transaction
processing at low rates or otherwise. Choose
the best possible alternative to get a good
service and at a reasonable price to your business.
Read all clauses of the agreement
that is being drawn up. Read the fine prints
– you should be allowed to protect your
own rights as client of the bank and not be
extorted unjustly by any financial institution,
no matter what the cost. Also find out how much
time does it take to clear each transaction
that goes through your bank account.
Avoid making any long-term credit
transaction, such as the leasing of equipment
or software. Go for direct acquisition of such
items in the beginning of the business. Lessees
often end up paying a lot more than what they
bargained for in interest and other penalties
if the lease payments are not matched according
to the agreement.
Some financial institutions
may want to verify your business address, even
if it is you place of residence that you use
as your business location. They may want to
take a few pictures and possibly enquire your
neighbours or any customers and suppliers of
your business for assurance of existence and
service.
Finally, you should be ready
to present your business papers to the financial
institution to apply for the service or an account,
if required. The documents include your business
registration papers, tax returns, previous profit
and loss statements (if any), personal guarantees
(depending on policies), and possibly a minimum
deposit in the account. They will require a
two-way access to your account, which would
allow deposit and withdrawal of cash, so that
they can recover any amounts that may outstanding
for service charges.